Hi, I’m Jon Collette, and I do a lot.
For the last 7+ years, I’ve lived at the crossroads of marketing operations, digital strategy, and the delightful chaos that is the HubSpot ↔ Salesforce sync. I’ve built, broken, unbroken, optimized, and rebuilt enough systems to know where the bodies are buried—and why your lifecycle stages don’t make sense.
I’ve spent my career translating between the strategic, the technical, and the practical sides of marketing. That means everything from diagnosing sync errors and cleaning up attribution models… to designing display ads, writing landing pages, and rolling out full-funnel campaigns that tie all the way from first touch → first meeting → closed/won.
Across roles in enterprise marketing, digital design, and web strategy, I’ve led:
- Integrated digital strategy spanning SEO, paid media, ABM, web, and email
- 125+ workflows and tracking systems inside HubSpot and Salesforce to fix or prevent reporting failures
- Full website migrations, including consolidating 800+ pages into a rebranded site that boosted organic visibility by ~75%
- SEO programs that drove 40% YOY traffic and delivered ~25% of all MQLs at Arcadia
- Digital design systems, campaign assets, web components, and way too many t-shirt designs
Along the way I’ve supported teams across product, sales, IT, and data science—often acting as the translator who can speak “creative,” “technical,” and “revenue” without anyone throwing things.
HubTrubs.com is where I document the stuff I wish someone had told me earlier:
- How HubSpot and Salesforce actually talk to each other
- Why attribution breaks and how to fix it
- Practical digital marketing that isn’t theory or guesswork
- Plus the occasional food detour, because life isn’t all workflows and lead routing
I’m a one-person operation, and this site is simply a place to share the things I’ve learned the hard way — so hopefully you don’t have to.
If you want to connect, troubleshoot something weird, or just talk through a marketing problem, feel free to reach out.