Practical Marketing Ops and HubSpot–Salesforce Fixes.

HubTrubs is a capture point about the unglamorous parts of digital marketing — marketing operations, attribution, and fixing broken stuff between HubSpot and Salesforce. Most of the content here focuses there: how they sync, where attribution goes wrong (and fix it), and how marketing and sales actually work together once you move past theory.

You’ll find practical guidance on tracking performance beyond clicks and form fills, connecting content to pipeline, and fixing common setup issues that quietly undermine reporting. You’ll also see notes on SEO, paid media, campaign execution, and digital strategy — written from hands-on experience, not vendor docs. Occasionally, I’ll showcase a tool that I deployed or some weird food content.